TSTR is a Milan-based fashion brand founded in 2016, the brand deeply immersed in the city’s history and culture. TSTR explore the power of beauty, mix the fashion with the natural, shadow and light, texture and color. TSTR create tension through contrast and open up new ways of seeing things that once seemed familiar.
We created a brand identity system that represented TSTR distinct perspective and applied it to both print and digital collateral. The result was a dynamic brand style that reflected TSTR’s modern and minimalism. This special combination helped to define a distinct brand style that communicated the core values at the heart of the business, and set TSTR apart from their competitors.