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Keler Petfoods

Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.

科樂是中國寵物食品行業重要的上游供應商之一,從事凍干寵物食品的研發、生產和代工業務,具備強大的行業影響力??茦菲放菩蜗蟮闹貥?,需要通過設計表達其品牌極具競爭力的優勢與親切感。RDA Team為科樂品牌形象的重構制定了「技術性與活潑感并行」的策略。我們創造了定格寵物生活中最可愛的「歪頭殺」瞬間,首字母K的年輕化變形呈現,并賦予其象征食品行業的鮮明配色;全新形象的延伸圖形設計中,我們從醒目清晰的視角出發,將科樂的產品形態繪制成為立體圖形,并配以多彩呈現,中和了品牌技術性的隔閡感,并強調著科樂的年輕化進程。

科樂寵物食品
Brand Identity | Communication Design
SEO
Brand typeface design for Keler.
SEO
The brand new logo.
SEO
Brand identity guidelines.
SEO
Brand identity visual style.
SEO
Stationary design.
SEO
Logo and graphic elements.
SEO
SEO
Logo and graphic elements.
SEO
SEO
Brand exhibition concept.

RDA has created a playful and expressive identity which perfectly encapsulates Keler's admirable ambition to spread the word about the joy of petfood, and to support and encourage customers from around the world.

SEO
Brand presentation.
SEO
Brand promotion.
SEO
Identity scheme.
SEO
Brand image style.
SEO
SEO
Brand Applications.
SEO
Brand identity design.
SEO
Website concept.
SEO
Exhibition branding.

Design Ideas

全新形象的延伸圖形設計中,我們從醒目清晰的視角出發,將科樂的產品形態繪制成為立體圖形,并配以多彩呈現,中和了品牌技術性的隔閡感,并強調著科樂的年輕化進程。

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