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Moly 王麗敏

合伙人/策略總監
墨里創始人

Moly專注于創意廣告行業十年有余,在成為輝盛合伙人之前,她曾先后任職于青島地區多家知名廣告公司,曾任青島眾合擺渡策劃總監兼客戶總監。她具有很強的市場洞察力、創意力、溝通力,她的策劃方案講求落地執行,從業多年經驗橫跨品牌推廣、活動行銷、房地產營銷、商業運營等不同類型和領域。在她看來,互聯網競爭的下半場,行業市場、客群能級、消費需求等不斷變幻,只有綜合不同維度做好品牌定位、階段推廣中做到營銷落地,步步為營,才能將品牌做好、做強。營銷策劃將成為品牌發展過程中「硬核競爭力」的主要支撐力之一。

Moly has been focusing on the creative industry for more than ten years, before she joined Rise Design CO. as a partner, she has served in many well-known advertising companies in Qingdao. She has served as the planning director and market director of Qingdao Zhonghe Baidu CO. She has strong market insight, creativity and communication. Her wide-ranging expertise encompasses brand promotion, event marketing, real estate marketing, and commercial operation. In her view, market planning will become one of the main supporting forces for brand development process.

CLIENT EXPERIENCE 客戶經驗
龍湖地產
萬科地產
青島啤酒
保利地產
海信集團

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